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Brad Wilson and Tom Lloyd, co-founders of Motor Consultancy Ltd, have known each other since they were 11 years old. Their shared passion for cars has led to the creation of a company that’s quickly establishing itself in the automotive industry.
Brad’s love for cars began at a young age.
“Both my grandfathers worked as mechanics and one of my friend’s dads had a car dealership at Barugh Green. When I was 16, I used to go there after college to wash cars and chat with customers.”
This early experience sparked Brad’s interest in the motor trade. With an eye for sales, he began working in a warranty company as a Claims Advisor. Here, he honed his skills in both sales and customer service.
Tom, on the other hand, was a senior technician at TrustFord in Barnsley, and Brad says he’s one of the most skilled mechanics he knows. Together, they turned a shared passion into a growing business. With the help of an investor – Tom’s family member – they brought Motor Consultancy Ltd to life.
The company’s services provide a main dealer level of after-sales care to independent car dealers.
“The used car industry doesn’t usually have enough staff to offer this. For a small monthly cost, we support dealers by handling complaints and after-sales services on their behalf. We even have in-house solicitors providing advice. We take away all their time consuming calls, allowing them to focus on sales, and their business.”
Brad
The team draws on past experience to offer a high level of service to customers. Their processes ensure dealers are complying with the Consumer Rights Act 2015. Plus they have a team of mechanics and a network of garages across the country. It means they can quickly arrange for customers’ cars to be repaired.
Motor Consultancy Ltd officially launched on 1st May 2024. Within a few months, it’s grown to a team of 10 staff members and they’re already making great progress.
“We’re in talks with some of the biggest companies in the automotive industry. One of these is G3 Auctions, a young, upcoming company. Another is the best-rated warranty company in the UK.”
Motor Consultancy Ltd moved into The Business Village in April 2024. With the main heads of the business all local to the area, it was an ideal office location.
Brad adds that they’ve found so many advantages, from the serviced offices to 24/7 access. The free parking is an extra bonus for their staff, and he thinks the offices are great value for money.
“The Business Village is designed to help new businesses grow. We’re already reaching the point where we need more staff. We know that being here gives us the flexibility to upgrade our office to fit everyone in. The management team have been great, even helping us set up a new CRM system to run the company. Everyone has been amazing. The reception team are responsive, and I can’t thank everyone enough.”
Looking towards the future, Brad and Tom have ambitious goals for the company.
“This has gone from an idea on paper to making it happen. It’s now about staying consistent and making sure our customer retention stays high as we grow. I’d like to turnover £1 million in our first year of trading. It’s very possible by this time next year, which will be fantastic. We also want to get nominated for industry awards to establish our reputation.”
Beyond financial success, Brad wants to build a company culture where employees feel valued. He shares an incident where their Operations Manager worked late into the night to fix a vehicle.
“The following morning, I gave him extra money for staying back. But I also let him come in a little later to give him some time back. It’s all about building a company where employees feel happy to go the extra mile.”
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